Eye Contact Enables Audience Engagement

Eye contact is essential when you want to look confident and credible. A business presentation should be more like a conversation than a performance. In a conversation you make eye contact.

When you seek eye contact with your audience, you become more believable and credible in Western cultures.

Here are some tips to become an effective “eye contact” presenter.

If you’re too nervous to look in the eyes: Look at the person between the eyebrows. This will give you a start in making eye contact. When you look at someone between the eyebrows, the person experiences you looking in the eyes.

Draw an imaginary triangle: Draw an imaginary inverted triangle on the other person’s face around their eyes and mouth. During the conversation, change your gaze every five to ten seconds from one point on the triangle to another.

End a sentence looking at someone: Train yourself to at least end your sentences looking at someone. Then count to three before you look away. Do not look at the screen, laptop, or your notes when you complete your sentences.

Make some words a cue to look: As you say the word “you” be sure to be looking at someone. This is a must!

Focus your conversation: As you look at one person, imagine there is no one else in the room. The person you are looking at is the most important person right now, and you are giving him or her all of your attention. Then go on to someone else in the room. Each person will feel special.

How to Practice

With people: Practice in meetings.

Alone: Make the objects in the room different people so you get used to ending a sentence looking at the chair, the clock, the screen, etc. Then make sure you complete your sentences looking at objects on both sides of the room. Many presenters tend to look at one side of the room three-fourths of the time. Train yourself not to do this. Be random as you look at people.

All the time: In daily life start looking and talking to one person at a time. Become comfortable doing this. Then when you get up to talk, you will already have the habit.

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