PHARMACEUTICAL RESEARCH COMPANY
Wilder Helps Researchers Give Successful Presentations

The Situation
This pharmaceutical research company is filled with brilliant researchers whose work is specialized, creative, and very complex. It is critical that they distill their information into presentations that are organized and focused only on certain key results. These scientists and researchers are expected to present their data to colleagues, as well as to their collaborating partners in other companies and at scientific conferences. They must engage and inform each audience member whose own work and expertise may be completely different from their own. This is a tough job for people who spend their daily work life in a laboratory.

Wilder designed a two-day seminar on developing, designing, and delivering logical, focused, and comprehensible presentations. We created an Experimental Results Format for researchers to use in organizing their data and sharing the results of their experiments. Researchers also learned to do more than just read off the numbers on their visuals-they began to interpret and successfully communicate the meaning of complicated charts. They helped their audience understand the significance of the results by using phrases like: "This information points out…" and "What these experiment results mean for future research is…." Most importantly, presenters learned to clearly convey the significance of their work and explain how certain results could translate into actual pharmaceutical products for people around the world.

We also helped edit the scientific conference slides to make them more interesting and to-the-point. The presenters, who were also the slide designers, received some key guidelines to follow when creating their PowerPoint laptop presentations.

• Researchers present only the key information the audience needs to know. Thus they now get better ideas from their colleagues on how to proceed with their research.
• Presenters save time and energy by using the Experimental Results Format.
• Presenters are more comfortable and confident. Consequently, upper management is more comfortable questioning the researchers.
• Talks at scientific conferences are easier to create and present. And, most importantly, the audience now listens and understands.